給你查閱了下官網 這是官網上的內容 我就懶得仔細看了。。。paste給你慢慢研究吧。。。

We began as a niche women's shirting business in 1974 and soon became Australia's first lifestyle brand, renowned for simply stylish, high-quality apparel, accessories, and homewares.

The 1980s and 1990s saw us significantly expand our Australian store base and wholesale business, whilst also entering the US and Asian markets. Our innovative Country Road superstore concept was developed and, for the first time, Australians could access all four key product areas - womenswear, menswear, accessories, and homewares - in one integrated lifestyle destination.

The 1990s were, however, lean years. The US business failed. In Australia, the brand became less competitive and ultimately unprofitable.

With a bold new vision for the brand, Woolworth Holdings Ltd South Africa secured a controlling interest in Country Road in 1998 and we began to re-build the business from the bottom up. We exited the US and Asian markets, reduced our prices, and established a more fashionable offering in step with changing consumer trends.

In 2004 we relaunched with a new modern identity. Over the next 3 years our store base began to expand rapidly. We ceased wholesaling and entered Australia's two major department stores on a concession basis. Childrenswear and babywear ranges were introduced, completing our lifestyle offer.
With 60 retail stores, an additional 80 concession outlets, and over 2000 employees in Australia and New Zealand, we've regained control of the brand and once again become a significant market leader in the Australian retail and fashion industry.

At Country Road, we're passionate about creating simply beautiful products designed to reflect an authentically Australian way of life.

We're committed to great quality and value. Our reputation is built on sourcing the very finest raw materials, fabrics, woollen yarns, and crisp Italian cottons the world has to offer. This means we can combine top design trends with our signature fine tailoring and attention to detail, creating effortlessly stylish pieces for contemporary lifestyles.

From the workplace to the weekend, from everyday essentials to desirable aspirational pieces, Country Road stands for natural simplicity with a relaxed, spontaneous style.


ps. 寫SWOT 自己查資料吧 那些東西還是自己動手做方便吧